Coming Soon - January 14, 2026

This article will be available January 14, 2026.

What to expect in this post?

The story of losing a $200K/year client not because of poor service quality, but because of what they saw in daily email communication. What’s normal to you might be a red flag to the client.

You’ll learn:

• 📧 How email communication chaos impacts perceived professionalism
• 👁️ What clients really see in “Reply All” chains with 47 people
• 💸 Full analysis of how we lost the deal - step by step
• 🔧 What this incident taught the company about its internal operations
• ⚠️ 5 signs that your project management approach is scaring clients away

Who is this article for?

• Companies that manage projects through email
• Leaders wondering why clients don’t renew contracts
• Teams where “it kinda works” but could work better

Spoiler alert

The problem wasn’t email itself. The problem was that email was the only tool for project management. And the client saw that.

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Category: Process Autopsy - real stories of broken processes in companies